Thomas E. Ozment joined his father and grandfather in family business in 1957. Tommy received his Registered Jeweler title in 1973. Tommy’s sons, Tom Ozment, Jr. came into the business in 1985 and his brother, Cecil, joining in 1987.

The third and fourth generation are also committed to the same founding principles established more than 99 years ago: our flawless reputation for quality, integrity and personal service. Fincher & Ozment is Tuscaloosa’s standard for quality, style and service ensuring that the legendary Fincher & Ozment name lives on well into the 21st century.

American Gemological Society (AGS)
The American Gem Society was established in 1934 by a select group of independent jewelers and Robert M. Shipley, founder of the prestigious school of gemology, the Gemological Institute of America (GIA).It was their vision to create an association dedicated to setting and maintaining the highest possible standards of business ethics and professionalism in the jewelry industry. Today, American Gem Society members continue their dedication to ethics, knowledge, and consumer protection.To ensure our members practice the highest standard of business ethics, the Society prohibits certain business practices, including:

• Advertising which in any way is not the truth or has the intent to be misleading.
• Advertising or setting artificially high prices as the regular price to allow a fictitious sale price or supposed discount.
• Representing itself as a wholesaler and selling to the consumer.
• Employing the technique of bait and switch, which is attempting to influence customers to buy an article carrying a high mark-up in place of an article requested.
• Failing to advertise in accordance with recommendations set forth by the Council of Better Business Bureaus, Inc.

Business Philosophy
At Fincher & Ozment we like to say that, "We are not in the diamond and gold business - we are in the business of creating memories and client relationships." This gives a perfect summary of our operating philosophy.

During each business day, we create relationships with new clients and solidify friendships with existing clients. Our clients allow us to help them enrich their own personal relationships by commemorating important events or simply expressing their love and admiration. We become a part of the special occasions in their lives, and we do all we can to help make those moments wonderful. The beautiful products we carry are the means we use in building lasting bonds with our community.

Our philosophy of extreme customer service is pervasive throughout our company. Every member of the Fincher & Ozment Family is a part of delivering a Fincher & Ozment Experience to you, our clients, our staff, and other organizations with which we come into contact. Whether in person, or over the telephone, every person is treated with professionalism, integrity, and care.

We work hard to make sure everything is done right for you from the initial greeting and during your visit. We stand behind the quality and value of the merchandise we carry, and thus our prices are not artificially inflated, only to be discounted at the time of sale.

All of our employees are encouraged to take any and all opportunities for professional and personal development, hence our involvement with many standard bearing institutions like the GIA and AGS. Organizations like these allow us to provide you, our client, with the most knowledgeable and professional staff possible.

Please read through our site and we hope you visit us soon for a one of a kind, Fincher & Ozment Experience.

CEO Message
We will not compromise our integrity.
We will strive to do our job better today than yesterday.
We will do whatever is necessary to satisfy our customers regardless of the cost to us.
We will represent the products we sell in a honest and professional manner.

Mission Statement
We are commited to providing jewelry to our customers that will be treasured by those they love and become family heirlooms to future generations.

Only a small percentage of those who apply for membership in the American Gem Society are awarded membership. In order for a firm to become a member of the American Gem Society they must meet the following criteria:

• The firm owners, principals, or employees must have a high level of gemological knowledge. This includes having studied and completed the diamonds course from the GIA.
• The firm must hold a reputation for unquestioned integrity in the business community and must be operated in a way that will enhance the confidence of the public in the jewelry industry.
• The owners and principals must demonstrate that they are genuinely interested in high business ethics and the firm exemplifies this belief.
• The firm must be a retail or supplier jewelry business that has been established for at least two years and has demonstrated financial stability.

Why buy a F&O Diamond?
The reasons for buying diamonds are as different as the people who desire them. Through the years, diamonds have provided fulfillment for emotional and practical needs. They are sought after as gifts, status symbols, tokens of romance and even as long-term investments.

Diamonds are beautiful. Their exquisite beauty and mystique provides us with an outward expression of love for "that special one." They create an aura of success and inspire feelings of pride.

Diamonds are durable. A diamond is the hardest substance known to man. Because of this fact, it is resistant to deterioration or deformity and its beauty will be enjoyed for many generations.

Diamonds are rare. Although there have been new discoveries of gem diamond resources, the supply is still limited. It is a fact that larger diamonds are increasingly harder to come by; when 250 tons of ore are blasted, crushed and processed, chances are there will only be one carat of rough diamonds recovered. And, only 20 percent of all rough diamonds are suitable for cutting into gem diamonds.

Diamonds retain value. While diamond prices may fluctuate with economic conditions, even after years of being worn and enjoyed, a diamond retains value.

What Determines The Value of a Diamond?
The "Four C's" - Carat weight, color, clarity and cut - explain why diamonds range in value:

Carat
This is the unit of weight used for diamonds, a word derived from carob seeds used to balance scales in ancient times.A carat is equal to 200 milligrams and there are 142 carats to an ounce. Carats are further subdivided into points. There are 100 points to a carat. For example, a 45-point diamond weighs a little less than half a carat. Because larger diamonds are quite rare, they have a greater value per carat.
Color
Although a diamond may be any color of the spectrum, grading a cut stone for color means deciding the amount by which it deviates from the whitest possible (truly colorless). Completely colorless, icy-white diamonds are rare, and therefore, more valuable. The best way to see the true color of a diamond is looking at it against a white surface. Although most diamonds are a shade of white, they do come in all colors - pale yellow, canary, pink, red, green, blue and brown. These are called "fancies," and they are valued for their depth of color, just as white diamonds are valued for their lack of color. The famous Hope Diamond is blue, and the well-known Tiffany Diamond is canary.
Clarity
A diamond's clarity is determined by taking into account the number, size, placement, color and nature of any internal "inclusions" or external surface irregularities. Inclusions are Nature's birthmarks - imperfections such as spots, bubbles or lines - included in the stone when it was crystallized from carbon millions of years ago. These marks make each stone unique, for no two diamonds have the same inclusions in the same places. When inclusions do not interfere materially with the passage of light through the stone, they do not affect its beauty. However, the fewer the inclusions, the more valuable the diamond. Under Federal Trade Commission rules, a diamond can be called "flawless" only when no imperfections are visible to a trained eye under 10 power magnification and in good light. Gemological Institute of America's (GIA) quality analysis system is the most widely used for grading gemstones in the United States. Clarity is graded according to the relative position of the diamonds on the Flawless-to-Imperfect scale.
Cut
Diamonds are cut according to an exact mathematical formula. A finished diamond has 58 "facets," which are the small, flat polished planes cut into a diamond, so that the maximum amount of light is reflected back to the viewer's eye. This reflection is called "brilliance," and is extremely important in evaluating the quality of a diamond. The widest circumference of a diamond is the "girdle." Above the girdle are 32 facets plus the "table," the largest and topmost facet. Below the girdle there are 24 facets plus the "culet," or point. Cut also deals with the shape of the diamond. Traditional shapes are round, emerald, marquise, pear, oval and heart.